---
type: JobPosting
title: Base Marketing, Senior Manager New Customer CRM
company: Verizon
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Temple Terrace, FL
salaryMin: 130000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://mycareer.verizon.com/jobs/r-1091904/base-marketing-senior-manager-new-customer-crm/?source=jb-linkedin"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/verizon/base-marketing-senior-manager-new-customer-crm-verizon"
---

# Base Marketing, Senior Manager New Customer CRM

**Verizon** · Temple Terrace, FL

<!--rich-->{"tags":["CRM","B2B","On-Site","$130K-$160K","Customer Retention","Marketing Ops"],"challenge":"Verizon's Small Business division needs a marketing leader to orchestrate new customer acquisition and retention at scale. You'll own the strategy that transforms how thousands of SMBs experience the brand-from day one through long-term loyalty.","objectives3m":["Map current new customer CRM journey and identify 3-5 high-impact optimization opportunities with Sales and Field Marketing","Build baseline metrics dashboard tracking new customer tenure, retention rate, and revenue contribution by cohort","Establish weekly orchestration cadence with Sales and Field Marketing leaders; define roles, responsibilities, and decision rights","Present initial 90-day findings and recommended strategy shifts to Director and CMO with data-backed recommendations"],"objectives6m":["Launch 2-3 redesigned CRM campaigns/touchpoint sequences targeting first-90-day and first-year retention milestones","Deliver measurable YoY improvement in Small Business customer tenure (target: 10-15% lift) with revenue impact quantified","Scale successful orchestration model across all Base Marketing workstreams; document playbooks and training for teams","Present quarterly business impact readout to executive stakeholders showing initiative ROI, churn reduction, and upsell velocity"],"kpis":[{"metric":"New Customer Tenure (YoY %)","description":"Track how long newly acquired SMB customers remain active; primary retention metric tied to marketing strategy effectiveness."},{"metric":"Churn Rate by Cohort","description":"Monitor churn velocity by acquisition month/campaign to identify which CRM strategies reduce early-life churn."},{"metric":"Revenue Contribution (New Cohorts)","description":"Measure net new revenue attributed to new customer cohorts and impact of retention initiatives on lifetime value."},{"metric":"Campaign Engagement & Response Rate","description":"Track open rates, click-through, and conversion rates across omni-channel CRM campaigns to optimize messaging and timing."},{"metric":"Cross-Functional Execution Velocity","description":"Monitor campaign time-to-launch and quality of Sales/Field Marketing collaboration as leading indicator of orchestration success."}],"tools":["Salesforce CRM","Marketing Automation Platform (likely Eloqua or Marketo)","Analytics/BI tools (Tableau or similar)","Email campaign management","Omni-channel campaign orchestration platform","PowerPoint/presentation tools","Customer data platform (implied)"],"team":{"manager":"Director, Base Marketing","current":"Senior Manager role within Base Marketing team; cross-functional matrix with Sales, Field Marketing, Business Experience Team, and CMO office","hiring":"New or open role backfill-team structure not specified"},"compensation":{"salary":"$130K-$160K","variable":"Likely 15-25% annual bonus tied to retention and revenue KPIs","equity":null,"remote":"On-site-Temple Terrace, FL (no remote option stated)"},"benefits":["Comprehensive health/dental/vision coverage","401(k) with company match","Professional development and learning budget","Paid time off and parental leave","Employee discount on Verizon services"],"company":{"about":"Verizon is a Fortune 500 telecom and connectivity leader serving millions of consumers and businesses globally. They power digital transformation and connected experiences through wireless, broadband, and enterprise solutions. The company emphasizes innovation, community impact, and a values-driven culture.","founded":null,"headcount":null,"funding":null,"customers":"Millions of consumers and SMBs globally","culture":"Collaborative, innovation-focused, community-driven; emphasis on psychological safety and diverse perspectives"},"forYouIf":["You've led B2B marketing initiatives in a large, complex organization with multiple stakeholder dependencies","You're fluent in CRM strategy, customer lifecycle marketing, and retention-focused metrics; data storytelling is your native language","You thrive orchestrating cross-functional teams (Sales, Marketing, Ops) and can drive alignment without direct authority","You want to own a measurable P&L-new customer tenure and revenue directly tied to your strategy execution"],"wontWorkIf":["You need 100% remote or flex work-this is on-site only in Temple Terrace, FL","You prefer individual contributor work; this role is 60%+ team leadership, stakeholder management, and orchestration","You've never worked with CRM platforms, marketing automation, or customer retention strategies at scale"],"interviewProcess":[{"step":"Phone Screening","detail":"Recruiter screens for CRM/retention marketing background, cross-functional experience, and comfort with on-site requirement"},{"step":"Hiring Manager Interview (Director, Base Marketing)","detail":"Deep dive on CRM strategy experience, specific examples of orchestration wins, and approach to managing Sales/Marketing alignment"},{"step":"Cross-Functional Panel","detail":"Meet with peer leaders from Sales, Field Marketing, and Business Experience Team; assess collaboration style and credibility"},{"step":"Executive Interview","detail":"CMO or VP-level conversation on strategic vision, business impact mindset, and ability to influence at senior levels"}]}

[Apply →](https://mycareer.verizon.com/jobs/r-1091904/base-marketing-senior-manager-new-customer-crm/?source=jb-linkedin)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/verizon/base-marketing-senior-manager-new-customer-crm-verizon