---
type: JobPosting
title: CRM Operations & Marketing Enablement Lead (Director)
company: Ralph Lauren
companyWebsite: "https://ralphlauren.com"
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://careers.ralphlauren.com/CareersCorporate/JobDetail?jobId=64034&source=LinkedIn"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/ralph-lauren/crm-operations-marketing-enablement-lead-director-ralph-lauren"
---

# CRM Operations & Marketing Enablement Lead (Director)

**Ralph Lauren** · New York, NY

<!--rich-->{"tags":["CRM Operations","MarTech","CDP/ESP","Director-Level","New York","On-site","$180K-$220K"],"challenge":"Ralph Lauren is a $6B+ global luxury brand running complex customer engagement across five product categories. You'll own the entire martech stack-ESP, CDP, and orchestration-turning data and strategy into seamless, real-time customer experiences at enterprise scale.","objectives3m":["Audit current Zeta ESP/CDP configuration, data flows, and governance; identify top 5 operational gaps and create remediation roadmap","Establish audience QA standards and validation protocols; audit and certify top 10 active segments for accuracy and compliance","Partner with CRM and analytics teams to map existing journey workflows; document technical requirements for 3 new multi-channel journeys","Set up weekly operational health dashboards tracking data ingestion, segment performance, and platform uptime"],"objectives6m":["Launch 2-3 advanced journey programs (real-time triggers, predictive scoring, cross-channel orchestration) with measurable lift targets","Implement full CDP segmentation strategy leveraging behavioral signals, propensity models, and LTV predictors; scale to 50+ audience segments","Optimize email delivery performance and personalization; achieve 25%+ improvement in click-through or conversion rates on priority campaigns","Establish martech governance framework covering data hygiene, permissioning, compliance, and feature prioritization; present quarterly roadmap"],"kpis":[{"metric":"Data Ingestion Latency","description":"Time from event capture to audience availability in CDP; target sub-60 minute real-time activation."},{"metric":"Segment Accuracy Rate","description":"Percentage of active audiences passing monthly validation checks; target 98%+."},{"metric":"Journey Conversion Lift","description":"Incremental revenue or engagement uplift from orchestrated multi-channel journeys vs. control cohort."},{"metric":"Platform Uptime","description":"ESP/CDP system availability; target 99.5%+ excluding scheduled maintenance."},{"metric":"Campaign Delivery Speed","description":"Time from brief approval to segment build, QA, and send-ready state; target 48-72 hours for standard campaigns."}],"tools":["Zeta CDP","Zeta ESP","Email Service Provider","Customer Data Platform","Event Streaming","SMS","Audience Segmentation","Journey Orchestration"],"team":{"manager":"Chief Marketing Officer or VP of Marketing Operations (not specified)","current":"Data, IT, and global CRM/Email marketing teams (sizes not specified)","hiring":"New director-level role to lead existing martech function"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site, New York, NY"},"benefits":["Premium healthcare (medical, dental, vision)","401(k) with company match","Paid time off and flexible work arrangements","Professional development and learning budget","Employee discount on Ralph Lauren products","Inclusive culture and employee resource groups"],"company":{"about":"Ralph Lauren Corporation (NYSE: RL) is a $6B+ global luxury lifestyle brand designing, marketing, and distributing apparel, accessories, home, fragrances, and hospitality across 50+ years. The company operates through multiple prestigious brand portfolios including Polo Ralph Lauren, Ralph Lauren Collection, and Purple Label, serving premium customer segments worldwide.","founded":1968,"headcount":null,"funding":"Public (NYSE: RL)","customers":"Premium/luxury consumers globally","culture":"Focus on inclusion, belonging, talent development, and amplifying diverse voices; celebration-oriented employee culture"},"forYouIf":["You've managed ESP (Klaviyo, Iterable, Braze, Salesforce Marketing Cloud) or CDP (Segment, Tealium, mParticle, Zeta) platforms in a director or senior manager role","You combine technical platform fluency with lifecycle marketing strategy-you can speak both data governance and creative campaign brief","You thrive on operational complexity: data pipelines, audience segmentation, multi-channel orchestration, and cross-functional enablement","You want to own the entire martech stack end-to-end and drive measurable customer engagement ROI at enterprise scale"],"wontWorkIf":["You're a pure marketer uncomfortable with technical platform ownership, data governance, or system troubleshooting","You prefer hands-on execution over strategy and operational leadership; this is a director-level enablement role, not a doer role","You haven't worked with modern CDP or advanced ESP platforms; on-the-job learning will slow your ramp significantly"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Background on martech experience, Zeta familiarity (if any), and alignment with director-level scope"},{"step":"Hiring Manager (VP/CMO) Conversation","detail":"Strategic vision for CRM operations, data activation, and cross-functional partnerships; Ralph Lauren's specific business priorities"},{"step":"Technical Deep Dive","detail":"Panel with data, IT, and martech teams; discuss CDP/ESP architecture, segmentation strategy, governance, and troubleshooting scenarios"},{"step":"Cross-Functional Roundtable","detail":"Conversation with CRM, Email Marketing, and Analytics leads on how you'll partner, prioritize, and deliver enablement"},{"step":"Executive Close","detail":"Final conversation with executive stakeholder (CFO, CMO, Chief Digital Officer) on roadmap and strategic alignment"}]}

[Apply →](https://careers.ralphlauren.com/CareersCorporate/JobDetail?jobId=64034&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/ralph-lauren/crm-operations-marketing-enablement-lead-director-ralph-lauren