---
type: JobPosting
title: Lifecycle Marketing Manager
company: Peek
category: crm-lifecycle
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 110000
salaryMax: 140000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://jobs.ashbyhq.com/peek/5a67b18c-0380-4ccc-99e0-1769d2750983"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/peek/lifecycle-marketing-manager-peek"
---

# Lifecycle Marketing Manager

**Peek** · United States

{"tags":["B2B SaaS","Lifecycle Marketing","On-site","$110K-$140K","Retention Focus","Data-Driven","Manager"],"challenge":"Peek powers $7B in bookings across museums, attractions, and tours. You'll own the entire partner lifecycle-from onboarding to advocacy-driving adoption and slashing churn across three brands serving thousands of experience operators.","objectives3m":["Map the full partner journey for Peek Pro, ACME Ticketing, and Connect&Go; identify top 3 friction points causing churn","Launch first retention campaign targeting at-risk partners using behavioral signals (low adoption, stalled onboarding)","Define retention KPI framework and establish baseline metrics for churn, activation, and feature adoption","Build cross-functional feedback loops with Customer Success, Product, and Sales to align on early warning signals"],"objectives6m":["Design and execute 3+ multi-channel lifecycle campaigns (email, in-app, webinars) segmented by partner stage and product","Reduce partner churn by 15%+ through proactive engagement and personalization at scale","Achieve 40%+ adoption rate for 2-3 core features through targeted onboarding and educational programs","Build predictive churn model using partner data and behavioral analytics to identify at-risk cohorts 60+ days out"],"kpis":[{"metric":"Partner Churn Rate","description":"Month-over-month churn % for active partners; track by cohort and product line."},{"metric":"Feature Adoption Rate","description":"% of partners using core features within first 90 days; measure by feature and segment."},{"metric":"Time-to-Value (TTV)","description":"Days from onboarding completion to first meaningful platform action or revenue impact."},{"metric":"Lifecycle Campaign Engagement","description":"Email open/click rates, in-app message conversion, webinar attendance and replay rate by segment."},{"metric":"Net Revenue Retention (NRR)","description":"Revenue from existing partners month-over-month; indicator of expansion and retention health."},{"metric":"Partner Activation Score","description":"Composite behavioral metric tracking adoption velocity, feature usage, and engagement signals."}],"tools":["Email marketing platform (Klaviyo, HubSpot, or similar)","Customer data platform (Segment, mParticle)","In-app messaging (Appcues, Pendo)","Analytics/BI (Mixpanel, Amplitude, Tableau)","CRM (Salesforce or similar)","AI automation tools","Webinar platform (Zoom, Hopin)"],"team":{"manager":"VP of Marketing or Chief Customer Officer (not specified in posting)","current":"Cross-functional: Customer Success, Product Marketing, Sales, Support teams","hiring":"New role"},"compensation":{"salary":"$110K-$140K base","variable":null,"equity":"Likely equity (not specified; typical for funded SaaS)","remote":"On-site (stated as ONSITE, though company is remote-first)"},"benefits":["Forbes-recognized startup employer benefits package","Remote-first culture with flexible work","2025/2026 Built In Best Place to Work","Learning and development budget","Health, dental, vision coverage (standard)"],"company":{"about":"Peek is the OS for the experiences industry, powering $7B+ in bookings for museums, attractions, tours, and activities. Backed by $150M+ from Westcap, Goldman Sachs, and SpringCoast. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park.","founded":null,"headcount":null,"funding":"$150M+","customers":"MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group, 1000+ merchants","culture":"Obsess Over Customers, Accomplish Big Things, Collaborate With Purpose, Get Better Every Day"},"forYouIf":["You're obsessed with retention and lower-funnel metrics-churn rate, activation, expansion moves you","You can own a program end-to-end: strategy, execution, analysis, iteration-no hand-holding needed","You use data to make decisions and AI to automate repetitive work; you're not afraid to experiment and kill things","You thrive in cross-functional environments and can build consensus with Customer Success, Product, and Sales without formal authority"],"wontWorkIf":["You want to own top-of-funnel; this is pure lower-funnel and retention","You need heavy structure and process; this role requires you to build programs from scratch","You're not comfortable working on-site (role explicitly states on-site, despite remote-first company culture)"],"interviewProcess":[{"step":"Phone screen","detail":"Recruiter discusses background, lifecycle marketing experience, and retention mindset"},{"step":"Hiring manager interview","detail":"Deep dive on past campaigns, churn reduction tactics, and cross-functional collaboration examples"},{"step":"Take-home case study","detail":"Design a lifecycle retention program for a specific partner segment or product"},{"step":"Panel interview","detail":"Meet Customer Success, Product, and/or Marketing stakeholders; assess collaboration fit"}]}

[Apply →](https://jobs.ashbyhq.com/peek/5a67b18c-0380-4ccc-99e0-1769d2750983)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/peek/lifecycle-marketing-manager-peek