---
type: JobPosting
title: Executive Director, CRM Product Strategy
company: Novartis
companyWebsite: "https://novartis.com"
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: East Hanover, NJ
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.novartis.com/careers/career-search/job/details/req-10067260-executive-director-crm-product-strategy"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/novartis/executive-director-crm-product-strategy-novartis"
---

# Executive Director, CRM Product Strategy

**Novartis** · East Hanover, NJ

<!--rich-->{"tags":["CRM Strategy","Product Leadership","Pharma/Life Sciences","On-site","$180K-$220K","Enterprise SaaS"],"challenge":"Novartis is building a Customer 360 operating model across US commercial-and they need a visionary leader to own the CRM product strategy that drives this transformation. You'll set the enterprise vision, lead a top-tier product team, and be the trusted advisor to executive leadership on how CRM unlocks customer-centric innovation in life sciences.","objectives3m":["Conduct stakeholder discovery with US Commercial leaders, IT, and IDS to clarify current CRM pain points and define strategic priorities","Build and structure your product strategy team with clear roles, operating cadences, and success definitions","Draft the 2-year CRM product vision and OKR framework aligned to Novartis business goals; secure VP and executive alignment","Audit the Salesforce and Veeva landscape at Novartis-identify capability gaps and modernization opportunities"],"objectives6m":["Execute quarterly business reviews with key stakeholders; track adoption rates, business impact, and strategic value delivery across the CRM portfolio","Deliver a prioritized roadmap for CRM process improvements using traditional and agentic AI solutions; secure investment decisions","Build a cross-functional CRM transformation program with clear integration points for business process change and IT delivery","Evangelize CRM strategy across Sales, Commercial leadership, and the broader organization through forums, meetings, and thought leadership"],"kpis":[{"metric":"CRM Adoption Rate","description":"% of US Commercial users actively engaging with CRM systems monthly; target alignment to business goals."},{"metric":"OKR Achievement","description":"Quarterly tracking of portfolio-level OKRs tied to business impact and strategic value delivery."},{"metric":"Process Efficiency Gains","description":"Time savings and cost reduction from CRM-enabled process improvements and automation (traditional + agentic)."},{"metric":"Stakeholder Alignment Score","description":"Executive and cross-functional team confidence in CRM strategy direction; measured via surveys and feedback loops."},{"metric":"Resource ROI","description":"Business value delivered per dollar of CRM investment; tracks balance between innovation and operational needs."}],"tools":["Salesforce","Veeva","OKR frameworks","Agentic AI solutions","Data analytics platforms","Stakeholder management tools","Enterprise roadmap software","CRM vendor ecosystems"],"team":{"manager":"VP, Head of CRM Product Management and Strategy","current":"Product strategy team (size TBD); embedded within Insights & Decision Science (IDS); cross-functional CRM, IT, and US Commercial teams","hiring":"New role-building and leading a top-talent product strategy team from the ground up"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site in East Hanover, NJ; full-time permanent role"},"benefits":["Global healthcare leader with mission-driven culture transforming medicine worldwide","Leadership role in building a world-class product strategy practice at enterprise scale","Direct access to executive leadership and influence on US Commercial strategy","Exposure to cutting-edge CRM, data analytics, and agentic AI technologies","Collaborative environment with top talent across IDS, IT, and business units"],"company":{"about":"Novartis is a global leader in healthcare leveraging advanced technology and data to deliver patient-centric solutions. The Insights & Decision Science (IDS) team drives data-informed decision-making across the organization. Novartis US is undergoing a major digital transformation centered on a Customer 360 operating model.","founded":null,"headcount":null,"funding":null,"customers":"Global healthcare customers; focus on US Commercial market","culture":"Mission-driven, data-centric, collaborative, innovation-focused"},"forYouIf":["You've led product strategy, CRM platform strategy, or enterprise transformation in pharma, life sciences, or complex B2B organizations","You're fluent in Salesforce and/or Veeva ecosystems-and you understand how CRM drives commercial outcomes","You thrive building and leading high-performing product teams and setting enterprise-wide vision and alignment","You're comfortable balancing innovation with operational rigor; you can translate business goals into actionable product strategies and OKRs","You excel at cross-functional collaboration, stakeholder management, and executive communication in matrix organizations"],"wontWorkIf":["You prefer hands-on product management execution over strategy, vision-setting, and team leadership","You lack exposure to CRM platforms (Salesforce, Veeva) or enterprise B2B product strategy","You're not comfortable with on-site, full-time work in East Hanover, NJ or unwilling to travel for stakeholder alignment","You're uncomfortable with ambiguity in a transformation role-this requires defining strategy in a greenfield product practice"],"interviewProcess":[{"step":"Phone Screen","detail":"Recruiter conversation on your CRM platform experience, product strategy background, and motivation for the role"},{"step":"Hiring Manager Interview","detail":"VP, Head of CRM Product Management & Strategy dives into your vision for CRM transformation and stakeholder alignment experience"},{"step":"Cross-Functional Panel","detail":"Conversations with IT leadership, Insights & Decision Science team, and US Commercial representatives to assess collaboration fit"},{"step":"Executive Interview","detail":"Final conversation with senior leadership on your strategic thinking, communication, and ability to influence at scale"}]}

[Apply →](https://www.novartis.com/careers/career-search/job/details/req-10067260-executive-director-crm-product-strategy)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/novartis/executive-director-crm-product-strategy-novartis