---
type: JobPosting
title: CRM Manager
company: MGM Resorts International
companyWebsite: "https://mgmresorts.com"
category: crm-lifecycle
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Las Vegas Metropolitan Area
salaryMin: 85000
salaryMax: 110000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://mgmresorts.wd5.myworkdayjobs.com/en-US/MGMCareers/job/Property---Vdara/CRM-Manager_273492?source=LinkedIn"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/mgm-resorts-international/crm-manager-mgm-resorts-international"
---

# CRM Manager

**MGM Resorts International** · Las Vegas Metropolitan Area

{"tags":["CRM Operations","Las Vegas","$85K-$110K","Enterprise SaaS","Onsite","Manager"],"challenge":"MGM Resorts is the world's leading hospitality company, and they need someone to own their enterprise CRM platform-making sure thousands of hosts and property teams can actually use it to drive guest engagement. You'll be the connective tissue between corporate marketing strategy and on-property execution across one of the most complex customer ecosystems in the world.","objectives3m":["Audit current CRM user adoption and access permissions across all properties; identify and fix 20+ access gaps within first 60 days","Build and deliver standardized onboarding training for new CRM users across 3+ properties; measure completion rates and proficiency","Map all existing workflows and engagement templates; document gaps and recommend 5+ optimizations to improve campaign velocity","Establish weekly syncs with Casino Marketing and Luxury Experience teams; resolve at least 10 pending property-assisted outreach requests"],"objectives6m":["Increase CRM platform adoption by 25%+ through targeted training, self-service documentation, and user engagement initiatives","Own customer coding processes end-to-end; ensure 95%+ data accuracy in host-to-customer assignments across properties","Develop and deploy 8-10 optimized SQL queries and Power BI dashboards to give teams real-time visibility into CRM performance metrics","Create a self-service knowledge base and video training library; reduce support ticket volume by 30% and enable property teams to troubleshoot independently"],"kpis":[{"metric":"CRM System Adoption Rate","description":"Percentage of active hosts and property team members using CRM tools regularly; target 80%+ active monthly users."},{"metric":"Data Integrity Score","description":"Accuracy of customer coding and host-to-customer assignments; target 95%+ correct coding on audits."},{"metric":"Training Completion Rate","description":"Percentage of new and existing users completing onboarding or refresher training; track by property and user role."},{"metric":"Campaign Execution Velocity","description":"Average time from campaign request to deployment across properties; target 20% reduction through workflow optimization."},{"metric":"Support Ticket Resolution Time","description":"Average time to resolve CRM-related support requests; target <24 hours for critical issues, <48 hours for standard."}],"tools":["Microsoft Dynamics 365","Salesforce","SQL","Power BI","CRM platform administration","Marketing automation platforms","Relational databases","User access management systems"],"team":{"manager":"Not specified (likely Casino Marketing or CRM Leadership)","current":"Not specified; implied coordination with Casino Marketing, Luxury Experience, and Villas teams across multiple properties","hiring":"Individual contributor backfill or new role focused on enterprise CRM stewardship"},"compensation":{"salary":"$85K-$110K base","variable":null,"equity":null,"remote":"Onsite only-Las Vegas corporate office, Monday-Friday 9 AM-5 PM with occasional flexibility for campaigns"},"benefits":["Wellness incentive programs (physical and mental health)","Health & Income Protection benefits (eligible employees)","Free meals in employee dining room + company discounts (hotels, F&B, retail, travel, electronics)","Free parking on and off shift","Healthcare, financial, and comprehensive time off benefits","Professional development and volunteer community programs"],"company":{"about":"MGM Resorts International is the world's leading hospitality and entertainment company, operating iconic properties across Las Vegas and beyond. They manage complex customer engagement across thousands of hosts and properties, requiring enterprise-scale CRM and marketing infrastructure. Culture emphasizes diverse teams, guest-centric service, and creating memorable experiences.","founded":null,"headcount":null,"funding":null,"customers":"Individual casino guests, loyalty members, VIP/luxury customers, corporate events","culture":"Fast-paced, entertainment-focused, team-oriented, guest-obsessed"},"forYouIf":["You've managed CRM platforms (Dynamics 365, Salesforce) and actually understand user adoption-not just feature lists","You're comfortable writing SQL queries and pulling your own data rather than waiting for analysts","You thrive coordinating across multiple teams (marketing, ops, property-level hosts) with competing priorities","You love creating training and documentation-you're a teacher, not just a button-pusher"],"wontWorkIf":["You need remote flexibility or don't want to be onsite in Las Vegas 5 days a week","You've only done CRM configuration/implementation; day-to-day operations and user support bore you","You're uncomfortable with SQL or data analysis-Power BI and reporting are core to success here"],"interviewProcess":[{"step":"Phone Screen","detail":"Brief conversation about CRM experience, tools used, and why you're interested in hospitality tech"},{"step":"Technical Assessment","detail":"Walk through a sample CRM scenario; discuss how you'd handle user access, workflow design, and data quality issues"},{"step":"Manager Interview","detail":"Deeper dive on training approach, cross-functional collaboration, and examples of improving platform adoption"},{"step":"Property/Stakeholder Panel","detail":"Brief conversation with Casino Marketing or property leadership to assess fit and communication style"}]}

[Apply →](https://mgmresorts.wd5.myworkdayjobs.com/en-US/MGMCareers/job/Property---Vdara/CRM-Manager_273492?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/mgm-resorts-international/crm-manager-mgm-resorts-international