--- type: JobPosting title: Senior Specialist in CRM and Marketing Automation company: MEDLIFE category: crm-lifecycle seniority: SENIOR contractType: FULL_TIME remote: ONSITE location: Desde casa salaryMin: 0 salaryMax: 2000 salaryCurrency: USD market: LATAM postedAt: 2026-09-17 applyUrl: "http://ar.indeed.com/job/senior-specialist-crm-and-marketing-automation-475a9060fcebfbc9" canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/medlife/senior-specialist-in-crm-and-marketing-automation-medlife" --- # Senior Specialist in CRM and Marketing Automation **MEDLIFE** · Desde casa *Senior Specialist in CRM and Marketing Automation* *About us* MEDLIFE is a non-profit organization that partners with low-income communities in Latin America and Africa to improve their access to medicine, education, and community development projects. *Our mission* is to build a worldwide Movement empowering the poor in their fight for equal access to healthcare, education, and a safe home. *Our vision* is a world free from the constraints of poverty. MEDLIFE works with students from around the world in order to broaden their perspectives and better equip them to advocate for social justice. *Our ideal Senior Specialist in CRM and Marketing Automation* We're looking for a data-driven growth marketer who owns outcomes rather than activity and knows how to turn existing relationships into measurable repeat participation and lifetime value. The right candidate has already built segmented, multi-stage lifecycle journeys in HubSpot or an equivalent platform, treats every campaign as a test, and is comfortable building the system while operating it. This is a lifecycle and retention role, not a general brand or social media role. As we continue growing, we'd love for you to be part of the MEDLIFE Movement. *About the role* We're looking for a senior lifecycle marketer to own the MEDLIFE participant journey after the first point of conversion, mapping the full lifecycle, building segmented nurture and reactivation journeys in HubSpot, and partnering with RevOps, Sales, Customer Success, and Product to turn first-time travelers into repeat travelers, chapter leaders, and lifelong alumni advocates, mentors, and donors. *What will your day-to-day look like at MEDLIFE?* * Own the lifecycle strategy: map the full MEDLIFE journey from first contact through participation, chapter involvement, travel, leadership, graduation, alumni status, and advocacy. * Build segmented, automated and human-assisted nurture and retention journeys in HubSpot based on behavior, lifecycle stage, program history, and inactivity. * Increase repurchase and repeat participation through campaigns built around seasonality, graduation cycles, and prior program history. * Own LTV growth in partnership with RevOps and Data, identifying which journeys and behaviors create the greatest downstream value. * Build reactivation systems for dormant leads, inactive members, former travelers, and alumni, defining windows, offers, and success criteria. * Build a deliberate high school to college continuity strategy that connects participants to MEDLIFE chapters. * Build multichannel lifecycle campaigns (email, SMS/WhatsApp, myMEDLIFE, HubSpot workflows, social retargeting) focused on relevant next actions, not message volume. * Integrate current, credible proof into lifecycle campaigns with chapter teams, alumni, and field teams. * Partner with Sales and Customer Success on warm re-engagement, repeat-business opportunities, and clear handoffs between automated nurture and human outreach. * Operate a test-and-learn model: track cohort behavior, conversion, repurchase timing, reactivation, LTV, and revenue influenced, and continuously improve messaging and segmentation. *What will you bring?* * 5+ years of direct experience in lifecycle marketing, retention, CRM, customer marketing, or LTV growth (7-10+ years preferred at senior level), including marketing to U.S. and/or Canadian consumers. * Bachelor's degree in Marketing, Business, Communications, Data/Analytics, or a related field. * Proven ownership of retention, repurchase, reactivation, lifecycle automation, or LTV outcomes, not just brand or acquisition campaigns. * Hands-on experience building segmented, multi-stage lifecycle/CRM journeys in HubSpot or an equivalent platform. * Working knowledge of at least one additional lifecycle/CRM platform: Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Marketo, or Customer.io. * Strong segmentation, experimentation, cohort analysis, and funnel-measurement skills, and comfort working with reporting/BI tools alongside RevOps and Data teams. * Proven ability to translate RevOps and Data outputs into targeted, automated campaigns. * Excellent copy judgment; able to write persuasive, natural customer-facing copy for North American audiences. * Comfort building the system while operating it in a fast-moving, entrepreneurial environment. * Advanced / professional working proficiency in English. *Nice to have* * Experience in education, travel, membership/community, youth or student organizations, experiential learning, nonprofits, or other high-consideration consumer journeys. * Experience with products where the next purchase may occur months or years later. * Experience building cross-stage journeys (student to alumni, member to leader). * Experience with referral and advocacy program design. * Experience with WhatsApp/SMS and multi-channel CRM, and working across North America and LATAM teams. *What do we offer you?* * Fully remote, full-time work, Monday to Friday. * Competitive salary commensurate with the role. * Competitive benefits package, including your birthday day off. * End-to-end ownership of MEDLIFE's lifecycle marketing engine, with room to grow as the function scales. * Mission-driven work that directly supports MEDLIFE's ability to serve more students and communities. _Please note: We are grateful to all interested candidates, but only those chosen for an interview will be contacted._ Job Type: Full-time Pay: $2,000,000.00 per month Work Location: Remote [Apply →](http://ar.indeed.com/job/senior-specialist-crm-and-marketing-automation-475a9060fcebfbc9) --- Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/medlife/senior-specialist-in-crm-and-marketing-automation-medlife