--- type: JobPosting title: Lifecycle and Expansion Marketing Director company: Jobgether companyWebsite: "https://jobgether.com" category: crm-lifecycle seniority: DIRECTOR contractType: FULL_TIME remote: REMOTE location: US salaryMin: 165000 salaryMax: 175000 salaryCurrency: USD market: USA postedAt: 2026-09-02 applyUrl: "https://jobs.lever.co/jobgether/1eabd745-8a68-4f37-98d1-69a10101bb90/apply" canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/jobgether/lifecycle-and-expansion-marketing-director-jobgether" --- # Lifecycle and Expansion Marketing Director **Jobgether** · US ## Accountabilities - Architect and build a comprehensive lifecycle marketing strategy spanning onboarding, adoption, expansion, renewal, and win-back, with clear triggers, ownership, workflows, and measurable outcomes. - Own marketing's contribution to the expansion target, translating product usage, buyer exploration, engagement, and intent signals into qualified expansion pipeline. - Develop expansion programs targeting seat growth, adoption by new departments, multi-product cross-sell, and deeper utilization across existing accounts. - Partner with RevOps to build an actionable signal layer for the installed base, transforming customer data into account scores, behavioral triggers, prioritized opportunities, and actionable lists for Customer Success Managers and Account Executives. - Design and manage customer lifecycle communications across email, in-product messaging, webinars, customer education, product updates, and other relevant channels. - Partner with Customer Success to improve onboarding and accelerate time-to-value, helping new customers reach meaningful adoption more quickly. - Develop targeted adoption and retention programs focused on customer behaviors and usage patterns that indicate churn risk or renewal opportunity. - Collaborate with Product Marketing on packaging, positioning, and use-case messaging tailored to existing customers and expansion opportunities. - Partner with Customer Marketing to strengthen advocacy and leverage healthy customer relationships for broader growth. - Collaborate with ABM teams on strategic account expansion plays and with campaign teams to create a consistent experience between acquisition and post-sale journeys. - Establish measurement and reporting across adoption, retention, expansion pipeline, revenue influence, and lifecycle performance, with the ability to confidently present results to executive leadership. - Analyze customer and product data to continuously identify new behavioral signals, opportunities, and areas for optimization. - Build, lead, and develop the lifecycle marketing team as the function expands. - Establish scalable processes, technologies, and best practices that turn lifecycle marketing into a repeatable revenue-generating motion. Requirements - 8+ years of experience in B2B marketing, including at least 3 years leading lifecycle, customer, retention, or expansion marketing. - Demonstrated experience building and operating an expansion motion within a multi-product SaaS environment, with measurable revenue results. - Strong expertise in marketing automation, lifecycle architecture, segmentation, journey design, and triggered campaign development. - Experience designing automated customer journeys based on behavioral, product usage, engagement, and intent signals rather than relying primarily on scheduled communications. - Strong analytical capabilities and comfort working with product usage and customer data to identify behaviors that predict expansion, adoption, or churn. - Proven ability to partner closely with Sales and Customer Success and build trust with teams responsible for customer relationships and revenue. - Experience marketing to pre-sales, revenue, marketing, or other go-to-market leaders within revenue technology, SaaS, or a related domain is preferred. - Fluency with AI tools and their practical application to segmentation, content creation, customer analysis, experimentation, and marketing optimization. - Strong understanding of SaaS growth metrics, including Net Revenue Retention (NRR), gross retention, expansion revenue, product adoption, time-to-value, and pipeline contribution. - Highly goal- and metrics-oriented, with the ability to establish targets, evaluate performance objectively, and communicate clearly about what is and is not working. - Strong strategic thinking combined with a willingness to execute hands-on, particularly when building a function, process, or program from scratch. - Comfortable operating in ambiguous, fast-moving environments and capable of setting priorities, sequencing initiatives, and creating structure where none currently exists. - Excellent cross-functional communication, stakeholder management, and executive presentation skills. - Demonstrated people leadership experience and a high-standards, high-support management approach that combines urgency and accountability with empathy, empowerment, and collaboration. Benefits - Annual salary range of $165,000-$175,000 USD. - Flexible remote work environment within the United States. - Employer-supported health insurance with multiple plan options. - Dental and vision coverage. - Employer contributions to a Health Savings Account (HSA). - HSA and Flexible Spending Account (FSA) programs. - 401(k) retirement plan with employer matching contributions. - Paid parental leave. - Unlimited paid time off. - 12 company holidays. - Paid day off for your birthday. - Flex Fridays, including every third Friday of the month off. - Home-office equipment and support for a high-quality remote working setup. - Professional development opportunities designed to support ongoing learning and career growth. - Two paid volunteer days each year to support a charity or community organization of your choice. - Opportunity to build and lead a strategic lifecycle marketing function with direct influence on retention, expansion, and company growth. - Collaborative environment that values curiosity, high standards, experimentation, and continuous improvement. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1 [Apply →](https://jobs.lever.co/jobgether/1eabd745-8a68-4f37-98d1-69a10101bb90/apply) --- Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/jobgether/lifecycle-and-expansion-marketing-director-jobgether