---
type: JobPosting
title: Lead, Lifecycle & Brand Voice
company: Jobgether
companyWebsite: "https://jobgether.com"
category: crm-lifecycle
seniority: LEAD
contractType: FULL_TIME
remote: REMOTE
location: US
market: USA
postedAt: 2026-05-29
applyUrl: "https://jobs.lever.co/jobgether/1fa3be3d-c948-4004-88ff-ab29ab7198a5/apply"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/jobgether/lead-lifecycle-brand-voice-jobgether"
---

# Lead, Lifecycle & Brand Voice

**Jobgether** · US

## Accountabilities:
- Define and own the end-to-end lifecycle communication strategy across CRM, email, SMS, push notifications, and in-app messaging, ensuring a consistent, human, and emotionally resonant brand voice.

- Transform transactional and utility-driven messaging into relationship-building experiences that increase trust, engagement, and customer retention.

- Partner with Product, Design, Growth, and Customer Insights teams to translate qualitative insights and behavioral data into compelling, high-performing messaging.

- Build and evolve a scalable tone-of-voice framework that can be applied consistently across all customer-facing channels and future lifecycle initiatives.

- Shape how the brand shows up in organic and community-driven spaces as scope expands, ensuring coherence between lifecycle messaging and broader brand storytelling.

Requirements:

- 7+ years of experience in creative marketing, copywriting, lifecycle marketing, or brand communications within fast-paced, consumer-focused environments.

- Proven expertise in crafting high-impact messaging across CRM channels such as email, SMS, push notifications, and in-app communications.

- Strong portfolio demonstrating exceptional writing craft, storytelling ability, and success translating complex or emotionally sensitive topics into clear, engaging copy.

- Experience working cross-functionally with product, design, growth, and analytics teams in data-informed environments.

- Deep understanding of audience psychology, brand voice development, and lifecycle marketing principles.

- Ability to balance creative intuition with performance outcomes while advocating for long-term brand equity and customer trust.

Benefits:

- Competitive base salary aligned with experience and market benchmarks, plus equity participation.

- Comprehensive health, dental, and vision coverage for employees and eligible dependents.

- Paid time off, parental leave, and supportive leave policies to encourage work-life balance.

- Retirement savings plans (RRSP in Canada / 401(k) in the U.S. where applicable) with employer matching contributions.

- Wellness programs and resources supporting physical and mental well-being.

- Opportunity to join a profitable, high-growth, well-funded organization operating at large consumer scale.

- Flexible, remote-friendly work environment across Canada and selected North American locations.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/1fa3be3d-c948-4004-88ff-ab29ab7198a5/apply)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/jobgether/lead-lifecycle-brand-voice-jobgether