---
type: JobPosting
title: Senior Manager Lifecycle & CRM Marketing
company: Grant Cardone Enterprises
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Aventura, FL
salaryMin: 120000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ed9eb938-98c0-474a-beeb-ae5497b8e045&ccId=19000101_000001&jobId=582505&source=LR&lang=en_US&source=LI&source=LI"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/grant-cardone-enterprises/senior-manager-lifecycle-crm-marketing-grant-cardone-enterprises"
---

# Senior Manager Lifecycle & CRM Marketing

**Grant Cardone Enterprises** · Aventura, FL

{"tags":["CRM/Lifecycle","Leadership","HubSpot","Email/SMS","On-site FL","$120K-$160K"],"challenge":"Grant Cardone Enterprises is scaling their customer retention machine. You'll own the entire lifecycle marketing strategy-from segmentation to automation to LTV optimization-leading a small team and directly impacting revenue through smarter, data-driven customer journeys.","objectives3m":["Audit current CRM architecture, segmentation logic, and automation workflows in HubSpot; identify quick wins for engagement lift","Build and document lifecycle marketing playbook covering onboarding, nurture, retention, and reactivation sequences","Establish baseline LTV, retention, and email/SMS performance dashboards with clear KPI targets for leadership","Onboard and structure team of 2-3 marketers with clear ownership of campaigns, testing, and reporting"],"objectives6m":["Launch 3-4 new automated lifecycle programs (abandoned cart, win-back, VIP nurture) yielding 15%+ lift in retention metrics","Implement rigorous A/B testing framework across subject lines, send times, creative, and cadence; document learnings in playbook","Increase email list engagement (open rate, click rate) by 20%+ through advanced segmentation and personalization","Present quarterly business review to leadership showing LTV growth, cohort performance, and ROI on lifecycle initiatives"],"kpis":[{"metric":"Customer Lifetime Value (LTV)","description":"Total predicted revenue per customer across entire relationship; track by cohort and acquisition channel."},{"metric":"Email/SMS Open & Click Rates","description":"Engagement velocity across all lifecycle programs; benchmark against industry and test improvements via A/B testing."},{"metric":"Retention Rate (by cohort)","description":"Percentage of customers retained over time (30/60/90 day windows); primary lever for LTV growth."},{"metric":"Revenue per Email/SMS Sent","description":"Direct revenue attribution from lifecycle campaigns; measure ROI and optimize send frequency and audience selection."},{"metric":"Automation Trigger Performance","description":"Conversion rate, revenue, and engagement for each automated journey; iteratively optimize entry conditions and messaging."},{"metric":"List Health (Deliverability)","description":"Bounce rate, unsubscribe rate, spam complaints; maintain 98% inbox placement."}],"tools":["HubSpot","Email/SMS platforms (integrated with HubSpot)","Analytics/BI tools (likely Segment, Google Analytics, or internal dashboards)","A/B testing framework (Optimizely, VWO, or HubSpot native)","CRM database management","Paid Media platforms (Ads Manager integration for cross-channel attribution)"],"team":{"manager":"Not specified; likely VP Marketing or CMO","current":"Team of 2-3 lifecycle/CRM marketers reporting to this role","hiring":"Backfill or expansion role; you'll build and structure the team"},"compensation":{"salary":"$120K-$160K base","variable":null,"equity":null,"remote":"On-site | Aventura, FL (no remote flexibility indicated)"},"benefits":["Full-time employment with leadership development opportunity","Direct impact on company revenue through LTV optimization","Access to performance data and analytics infrastructure","Cross-functional collaboration with Paid Media and Sales teams","Opportunity to mentor and build a marketing team","Brand aligned with high-growth, performance-driven culture"],"company":{"about":"Grant Cardone Enterprises is a high-growth company focused on sales, marketing, and business scaling. They operate a customer-centric business model with emphasis on lifetime value and retention-driven revenue growth.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Performance-driven, data-obsessed, customer-first mindset with focus on measurable business outcomes."},"forYouIf":["You've built and scaled lifecycle programs that measurably increased LTV and retention (7+ years proven track record)","You're hands-on with HubSpot automation, segmentation, and reporting-not just strategic direction","You love A/B testing and optimization; you obsess over metrics and can translate data into storytelling for leadership","You thrive in on-site, fast-paced environments and are energized by performance-driven cultures","You're comfortable managing small teams and building process/structure from scratch"],"wontWorkIf":["You need remote work or flexible location; this is 100% on-site Aventura, FL","You're purely strategic and uncomfortable getting hands-on with CRM platforms, segmentation, and campaign execution","You lack direct team leadership experience or prefer individual contributor roles","You're not data-driven or skeptical of A/B testing and optimization culture"],"interviewProcess":[{"step":"Phone Screen","detail":"Recruiter/hiring manager conversation about lifecycle background, team leadership experience, and HubSpot expertise."},{"step":"Technical Deep Dive","detail":"Walk through past lifecycle campaign wins, segmentation strategy, automation builds, and A/B testing methodology."},{"step":"Leadership Conversation","detail":"Discuss team management style, how you develop talent, and examples of scaling teams in fast-paced environments."},{"step":"Case Study/Presentation","detail":"Likely asked to present a lifecycle optimization strategy or past campaign performance analysis to senior leadership."}]}

[Apply →](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ed9eb938-98c0-474a-beeb-ae5497b8e045&ccId=19000101_000001&jobId=582505&source=LR&lang=en_US&source=LI&source=LI)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/grant-cardone-enterprises/senior-manager-lifecycle-crm-marketing-grant-cardone-enterprises