--- type: JobPosting title: Lifecycle Marketing and CRM Manager company: Confidential companyWebsite: "https://confidentialofficial.com" category: crm-lifecycle seniority: MANAGER contractType: FULL_TIME remote: ONSITE location: Hollywood, FL 33020 salaryMin: 105000 salaryMax: 115000 salaryCurrency: USD market: USA postedAt: 2026-06-24 applyUrl: "https://www.indeed.com/viewjob?jk=4c72ca7e9d558484" canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/confidential/lifecycle-marketing-and-crm-manager-confidential" --- # Lifecycle Marketing and CRM Manager **Confidential** · Hollywood, FL 33020 We are recruiting an experienced and highly self-sufficient *Lifecycle Marketing & CRM Manager* on behalf of a fast-growing, proprietary B2B financial services firm. * *Compensation:* $105,000, $115,000 Base Salary + Initial Implementation Bonus + Performance Bonuses offered * *Role Type:* Full-Time / Hands-On Department Lead This individual will take full ownership of our client’s marketing automation, account reactivation, and backend campaign systems. The focus of this role is entirely on improving internal follow-up efforts and client engagement through sophisticated reach strategies, optimized communication timing, and long-term relationship building. *This is not a top-of-funnel lead generation role.* The client already possesses high inbound volume and a massive database of active and dormant accounts. We need a hands-on systems operator who can organize, segment, track, and reactivate these high-value opportunities. The ideal candidate functions as a technical CRM power-user and marketing systems architect. You must be able to independently build, optimize, and manage a full lifecycle marketing engine without relying heavily on outside support. *Compensation:* Base Salary + Initial Implementation Bonus + Performance Bonuses *Core Focus & Expectations:* * Optimizing reach and follow-up on existing/dormant accounts * Lifecycle campaigns based on behavior, transaction history, and intent * Building automated, perfectly timed communication triggers * Creating high-yield reactivation and retention strategies * Blindly generating raw lead volume * Tracking vanity marketing metrics * Traditional "brand manager" or creative marketing * Top-of-funnel acquisition without conversion strategy *Role Expectations* This individual will serve as the CRM, lifecycle marketing, and backend systems lead for the organization. You will be expected to: * Operate with high autonomy, owning execution from strategy through technical implementation. * Focus heavily on CRM structure, advanced automation, segmentation, and backend data integrity. * Collaborate cross-functionally with leadership, sales, operations, and IT while maintaining independent momentum. * Understand both the marketing and operational impacts of database management in a fast-paced environment. *Key Responsibilities* * Build and manage highly targeted campaigns for both active and dormant accounts to successfully re-engage and pull them back through the sales pipeline. * Segment the database based on account behavior, historical lifecycle stages (e.g., funding/repayment status, renewal eligibility), explicit intent, and client data. * Assign campaign tracking IDs, reference numbers, and unique links; build custom tracking systems to ensure bulletproof attribution and reporting. * Fully manage HubSpot workflows, automation sequences, lead scoring, and pipeline architecture. * Build dashboards and reporting structures tied directly to ROI, conversion performance, and pipeline velocity. * Oversee live chat, web engagement opportunities, budget allocation for retention campaigns, and overall lead flow optimization. Technology & Systems Ownership Candidates must possess deep, hands-on experience independently building and maintaining the following infrastructure: * *CRM:* HubSpot (Advanced workflow, sequence, and pipeline management) * *Productivity:* Gmail / Google Workspace / Google Sheets (Advanced data manipulation) * *Marketing Tech:* Attribution tracking tools, lifecycle automation platforms, and customer journey mapping software. * *Data Integration:* Experience linking backend automation tools and process management systems. *Initial Implementation Incentive:* A milestone-based bonus tied directly to the successful architecture, build-out, and launch of the full CRM and lifecycle marketing engine. *Ongoing Performance Bonuses:* Quarterly or annual bonuses tied to measurable KPIs, including database reactivation success, pipeline contribution, campaign attribution accuracy, and ROI. * *The Mindset:* You think like a hybrid of a data-driven marketer and an IT systems operator. * *The Experience:* Proven track record of building and implementing CRM pipelines and lifecycle automation departments from scratch for small-to-medium-sized businesses. * *The Skillset:* Mastery of customer journey mapping, advanced segmentation, and database optimization. * *Industry Background:* Deep preference for candidates with experience in Merchant Cash Advance (MCA), alternative business funding, commercial lending, or high-velocity B2B sales environments. Pay: $105,000.00 - $115,000.00 per year Benefits: * Paid time off Experience: * HubSpot: 3 years (Required) * B2B marketing: 3 years (Required) * Financial services: 3 years (Preferred) Work Location: In person [Apply →](https://www.indeed.com/viewjob?jk=4c72ca7e9d558484) --- Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/confidential/lifecycle-marketing-and-crm-manager-confidential