---
type: JobPosting
title: Ralph Lauren CRM Operations & Marketing Enablement Lead (Director)
company: BoF Careers
category: crm-lifecycle
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://www.businessoffashion.com/careers/job/307547/ralph-lauren-crm-operations-and-marketing-enablement-lead-director-/?TrackID=492458&utm_source=linkedin&utm_medium=jobsfeed&utm_campaign=test2"
canonical: "https://www.growthtalent.org/empleos/crm-lifecycle/bof-careers/ralph-lauren-crm-operations-marketing-enablement-lead-director-bof-careers"
---

# Ralph Lauren CRM Operations & Marketing Enablement Lead (Director)

**BoF Careers** · New York, NY

<!--rich-->{"tags":["CRM Operations","MarTech","CDP/ESP","Director-Level","On-site NYC","$180K-$220K","Luxury Retail"],"challenge":"Ralph Lauren is scaling their customer relationship marketing engine across five product categories globally. You'll own the end-to-end systems, data, and workflows that power personalized multi-channel journeys for one of the world's most recognized luxury brands.","objectives3m":["Conduct a full audit of current Zeta ESP/CDP configuration, data flows, and audience quality-identify quick wins and technical debt","Establish governance frameworks for segmentation, data hygiene, and compliance across all lifecycle marketing workflows","Partner with CRM and analytics teams to map existing journey orchestration and identify gaps in real-time personalization capabilities","Build operational SLAs and KPI dashboards to track platform health, audience accuracy, and campaign performance"],"objectives6m":["Launch 3-5 new advanced multi-channel journeys leveraging behavioral triggers, predictive scoring, and dynamic content personalization","Implement audience strategy framework that translates marketing briefs into actionable CDP segmentation logic with 95%+ accuracy","Lead roadmap execution for new integrations, data feeds, and platform enhancements that unlock next-gen lifecycle capabilities","Scale operations to support global expansion-train regional teams, document playbooks, and ensure consistent best practices across brands"],"kpis":[{"metric":"Audience Accuracy & Hygiene","description":"% of live audiences meeting governance standards; email deliverability and bounce rates; data validation pass-rates"},{"metric":"Journey Performance","description":"Multi-channel ROI by journey; email open/click rates; SMS conversion rates; cross-channel attribution"},{"metric":"Platform Health & Uptime","description":"System availability; data ingestion latency; identity resolution match rate; configuration error rates"},{"metric":"Enablement Velocity","description":"Time-to-launch for new journeys; audience build turnaround; cross-functional request fulfillment SLA achievement"}],"tools":["Zeta (CDP/ESP)","Email Service Provider","Customer Data Platform","SMS orchestration","Event streaming","Predictive modeling (propensity, LTV, churn)","Analytics platform","Marketing automation"],"team":{"manager":"VP/Head of CRM or Chief Marketing Officer (not specified)","current":"Data engineering, IT, MarTech operations, CRM/Email teams, Analytics; global cross-functional partnerships","hiring":"New role or backfill not specified; appears to be a new leadership position"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site, New York, NY (full-time)"},"benefits":["Premium healthcare coverage (medical, dental, vision)","401(k) retirement plan with company matching","Equity/stock purchase opportunities (public company)","Professional development and training budget","Inclusive workplace culture with employee resource groups"],"company":{"about":"Ralph Lauren Corporation (NYSE:RL) is a global luxury lifestyle brand with 50+ years of heritage, designing and distributing premium products across apparel, accessories, home, fragrances, and hospitality. Operating across five iconic brand families including Ralph Lauren, Polo Ralph Lauren, and Double RL, the company serves premium consumers worldwide.","founded":null,"headcount":null,"funding":"Public (NYSE:RL)","customers":"Premium/luxury retail consumers globally","culture":"Emphasis on inclusion, belonging, and amplifying diverse perspectives; structured employee groups and celebration initiatives"},"forYouIf":["You've built or scaled CDP/ESP operations at enterprise scale and can own technical platform strategy alongside marketing execution","You fluently speak both data/technical governance AND lifecycle marketing-you can translate between engineering and marketers","You've managed complex multi-channel orchestration (email, SMS, media) and real-time personalization at high volume","You thrive in ambiguous, cross-functional environments and can drive alignment across data, IT, and marketing teams","You're detail-oriented on data quality and compliance but still obsessed with campaign performance and customer experience outcomes"],"wontWorkIf":["You're primarily an email marketer without hands-on CDP/ESP technical platform experience-this is a systems and operations role first","You need flexibility or remote work-this is 100% on-site in NYC with global collaboration requirements","You can't handle ambiguity or delayed gratification-early months will be audits, governance work, and foundational cleanup before flashy launches"],"interviewProcess":[{"step":"Recruiter screen","detail":"Background, CRM/CDP platform experience, leadership scope"},{"step":"Hiring manager call","detail":"Deep dive on Zeta, audience strategy, and cross-functional partnership approach"},{"step":"Technical/operations panel","detail":"Case study or whiteboard: design a complex segmentation strategy, troubleshoot a platform issue, or map a journey workflow"},{"step":"Executive round","detail":"Leadership, vision for CRM transformation, and alignment with Ralph Lauren's global growth strategy"}]}

[Apply →](https://www.businessoffashion.com/careers/job/307547/ralph-lauren-crm-operations-and-marketing-enablement-lead-director-/?TrackID=492458&utm_source=linkedin&utm_medium=jobsfeed&utm_campaign=test2)

---

Canonical: https://www.growthtalent.org/empleos/crm-lifecycle/bof-careers/ralph-lauren-crm-operations-marketing-enablement-lead-director-bof-careers