---
type: JobPosting
title: Director of B2B & Content Marketing
company: Jobgether
companyWebsite: "https://jobgether.com"
category: content-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: REMOTE
location: US
market: USA
postedAt: 2026-05-30
applyUrl: "https://jobs.lever.co/jobgether/8a915fc3-53e7-4c0e-a8da-576f1d8dbbaa/apply"
canonical: "https://www.growthtalent.org/empleos/content-marketing/jobgether/director-of-b2b-content-marketing-jobgether"
---

# Director of B2B & Content Marketing

**Jobgether** · US

## Accountabilities:
- Own and execute the B2B marketing strategy, translating growth and commercial priorities into KPI-driven campaigns aligned with pipeline and market expansion goals.

- Develop and maintain core messaging frameworks and positioning across payer, health system, state, and provider audiences.

- Build and manage integrated content strategy across SEO, blog, social media, video, and long-form thought leadership to establish category authority.

- Drive demand generation and account-based marketing initiatives in partnership with Growth and Commercial teams.

- Create and oversee sales enablement materials, including pitch decks, case studies, RFP/RFI responses, and other commercial collateral.

- Lead SEO strategy and execution, including keyword planning, content production, and performance optimization.

- Manage social media and executive thought leadership channels, ensuring consistent and high-impact brand presence.

- Develop and execute conference, webinar, and event marketing strategies to support pipeline generation and brand visibility.

- Partner with PR and leadership teams to amplify earned media opportunities and external communications.

- Build scalable content production workflows using internal resources, freelancers, and agencies as needed.

- Support executive communications and organizational storytelling across internal and external audiences.

Requirements:

- 6+ years of experience in B2B marketing, demand generation, or content marketing within healthcare or similarly complex industries.

- Experience working with payer, provider, or government healthcare programs such as Medicaid or Medicare.

- Proven track record of building content strategies that drive measurable impact in SEO, engagement, and pipeline influence.

- Strong ability to translate commercial strategy into marketing programs that support revenue growth and market expansion.

- Experience in sales enablement, ABM, and executive-level storytelling for complex buyer audiences.

- Excellent written and verbal communication skills with the ability to produce high-quality content independently.

- Strong understanding of marketing tools such as CMS platforms (e.g., Webflow) and CRM/automation systems (e.g., HubSpot).

- Experience managing multi-channel content production, including agencies, freelancers, or hybrid models.

- Strong analytical mindset with ability to connect marketing activities to business outcomes.

- Comfort operating in fast-paced, high-ambiguity environments with high ownership expectations.

- Passion for mission-driven healthcare innovation and improving outcomes for underserved populations.

Benefits:

- Competitive salary range of $175,000, $200,000 annually

- Equity compensation package

- Fully remote-first work environment

- Flexible vacation policy

- Comprehensive health, dental, and vision insurance

- 401(k) retirement plan

- HSA employer contribution

- Life insurance and AD&D coverage

- Monthly home office stipend and equipment support

- Strong opportunities for career growth in a high-impact, mission-driven organization.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/8a915fc3-53e7-4c0e-a8da-576f1d8dbbaa/apply)

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Canonical: https://www.growthtalent.org/empleos/content-marketing/jobgether/director-of-b2b-content-marketing-jobgether