---
type: Comparison
title: VP of Marketing vs Content Marketing Manager
roleA: vp-marketing
roleB: content-marketing-manager
canonical: "https://www.growthtalent.org/compare/role-vs-role/vp-marketing-vs-content-marketing-manager"
---

# VP of Marketing vs Content Marketing Manager

A side-by-side of the two roles based on live data from Growth.Talent.

| | VP of Marketing | Content Marketing Manager |
| --- | --- | --- |
| Open jobs | 5 | 16 |
| Median salary midpoint | $215K | $103K |
| Anchor mid range | $200K-$280K | $85K-$125K |
| Anchor senior range | $240K-$380K | $110K-$165K |
| Primary category | growth-marketing | content-marketing |
| Remote-friendly | 0/5 | 3/16 |

## VP of Marketing

VP of Marketing is the most common senior marketing title at Series B-C SaaS companies in the US. The role owns brand, demand gen, product marketing, and ABM. Below the CMO at large companies; above the CMO functionally at smaller ones. Best-fit candidates have a track record of taking marketing from $5M to $50M in pipeline, hiring 5-10 marketers, and partnering with sales on revenue ownership. Increasingly the role overlaps with VP of Growth, the line gets blurry below 200 employees.

## Content Marketing Manager

Content Marketing has bifurcated. One side owns the publishing engine, blog posts, ebooks, newsletters, podcasts, focused on traffic and lead generation. The other owns thought leadership, executive ghostwriting, and brand narrative. Best-fit candidates today combine both: they can ship a 3,000-word definitive guide AND run a 12-episode podcast with a sales pipeline tied to it. The bar has risen, generic AI-written content is now noise, and the winners are the writers with strong points of view, deep subject expertise, and the ability to ship in Jeremy's voice (or whichever founder voice the company sells through).

## Browse live jobs

- [/role/vp-marketing](https://www.growthtalent.org/role/vp-marketing)
- [/role/content-marketing-manager](https://www.growthtalent.org/role/content-marketing-manager)

---
Canonical: https://www.growthtalent.org/compare/role-vs-role/vp-marketing-vs-content-marketing-manager