---
type: Comparison
title: Chief Marketing Officer vs VP of Marketing
roleA: chief-marketing-officer
roleB: vp-marketing
canonical: "https://www.growthtalent.org/compare/role-vs-role/chief-marketing-officer-vs-vp-marketing"
---

# Chief Marketing Officer vs VP of Marketing

A side-by-side of the two roles based on live data from Growth.Talent.

| | Chief Marketing Officer | VP of Marketing |
| --- | --- | --- |
| Open jobs | 11 | 5 |
| Median salary midpoint | $190K | $215K |
| Anchor mid range | $230K-$320K | $200K-$280K |
| Anchor senior range | $280K-$450K | $240K-$380K |
| Primary category | growth-marketing | growth-marketing |
| Remote-friendly | 0/11 | 0/5 |

## Chief Marketing Officer

The CMO owns the entire marketing P&L: brand, demand generation, product marketing, communications, and growth. At seed and Series A companies, the role is operator-heavy and often functionally equivalent to Head of Growth. At Series C and beyond, it skews toward team leadership, narrative, partnerships, and external presence. Strong CMO candidates have a proven category: SaaS B2B, consumer apps, fintech, or marketplaces. They've built and led a marketing org of 10+, owned a number that mattered to the board, and have the trust capital to push back on a CEO when the brief is wrong.

## VP of Marketing

VP of Marketing is the most common senior marketing title at Series B-C SaaS companies in the US. The role owns brand, demand gen, product marketing, and ABM. Below the CMO at large companies; above the CMO functionally at smaller ones. Best-fit candidates have a track record of taking marketing from $5M to $50M in pipeline, hiring 5-10 marketers, and partnering with sales on revenue ownership. Increasingly the role overlaps with VP of Growth, the line gets blurry below 200 employees.

## Browse live jobs

- [/role/chief-marketing-officer](https://www.growthtalent.org/role/chief-marketing-officer)
- [/role/vp-marketing](https://www.growthtalent.org/role/vp-marketing)

---
Canonical: https://www.growthtalent.org/compare/role-vs-role/chief-marketing-officer-vs-vp-marketing