{"$schema":"https://www.growthtalent.org/api/v1/datasets/salaries.schema.json","name":"Growth Marketing Salary Dataset","description":"Compensation data for growth marketing roles in the United States, France, and LatAm — by role, seniority, and city. Sourced from real listings on Growth.Talent.","license":"https://www.growthtalent.org/terms","publisher":{"name":"Growth.Talent","url":"https://www.growthtalent.org"},"methodology":"Real disclosed salary ranges from job listings on Growth.Talent. When salary is hidden, an estimate is computed from market data (role + seniority + region). Updated weekly. All ranges are USD unless otherwise noted.","lastUpdated":"2026-05-09","roles":[{"slug":"growth-marketing-manager","title":"Growth Marketing Manager","category":"growth-marketing","description":"Growth Marketing Managers own the full funnel — from acquisition to retention. They run experiments, analyze data, and scale what works across paid, organic, and product channels.","bySeniority":{"Junior (0-2 yrs)":{"min":55000,"max":80000,"median":67000},"Mid (2-5 yrs)":{"min":80000,"max":120000,"median":100000},"Senior (5-8 yrs)":{"min":120000,"max":170000,"median":145000},"Lead/Director":{"min":150000,"max":220000,"median":185000},"VP/Head of":{"min":180000,"max":280000,"median":230000}},"byCity":{"New York":{"min":90000,"max":180000,"median":130000},"San Francisco":{"min":100000,"max":200000,"median":145000},"Austin":{"min":75000,"max":150000,"median":110000},"Chicago":{"min":70000,"max":140000,"median":105000},"Remote (US)":{"min":80000,"max":170000,"median":120000}},"topSkills":["A/B Testing","SQL","Google Analytics","Paid Acquisition","Funnel Optimization"],"relatedRoles":["head-of-growth","performance-marketing-manager","product-marketing-manager"]},{"slug":"social-media-manager","title":"Social Media Manager","category":"social-media","description":"Social Media Managers build and manage a brand’s presence across Instagram, TikTok, LinkedIn, and other platforms. They create content, manage communities, and drive engagement.","bySeniority":{"Junior (0-2 yrs)":{"min":40000,"max":60000,"median":50000},"Mid (2-5 yrs)":{"min":60000,"max":90000,"median":75000},"Senior (5-8 yrs)":{"min":85000,"max":130000,"median":105000},"Lead/Director":{"min":110000,"max":160000,"median":135000}},"byCity":{"New York":{"min":55000,"max":130000,"median":85000},"San Francisco":{"min":60000,"max":140000,"median":90000},"Los Angeles":{"min":50000,"max":120000,"median":80000},"Chicago":{"min":45000,"max":100000,"median":70000},"Remote (US)":{"min":50000,"max":110000,"median":75000}},"topSkills":["Content Creation","TikTok","Instagram","Community Management","Analytics"],"relatedRoles":["content-marketing-manager","brand-marketing-manager"]},{"slug":"head-of-growth","title":"Head of Growth","category":"head-of-growth","description":"Heads of Growth own the company’s growth strategy end-to-end. They lead teams across acquisition, activation, retention, and monetization, and are accountable for the revenue number.","bySeniority":{"Head of Growth":{"min":140000,"max":220000,"median":180000},"VP Growth":{"min":180000,"max":280000,"median":230000},"C-Level (CMO/CGO)":{"min":220000,"max":400000,"median":300000}},"byCity":{"New York":{"min":160000,"max":280000,"median":210000},"San Francisco":{"min":170000,"max":300000,"median":230000},"Austin":{"min":130000,"max":220000,"median":170000},"Remote (US)":{"min":140000,"max":250000,"median":190000}},"topSkills":["Growth Strategy","Team Leadership","P&L Ownership","Experimentation","Cross-functional Management"],"relatedRoles":["growth-marketing-manager","vp-marketing","cmo"]},{"slug":"seo-manager","title":"SEO Manager","category":"seo","description":"SEO Managers drive organic traffic by optimizing website content, technical infrastructure, and link-building strategy. They combine technical skills with content strategy to rank for high-intent keywords.","bySeniority":{"Junior (0-2 yrs)":{"min":45000,"max":65000,"median":55000},"Mid (2-5 yrs)":{"min":65000,"max":100000,"median":82000},"Senior (5-8 yrs)":{"min":95000,"max":145000,"median":120000},"Lead/Director":{"min":130000,"max":180000,"median":155000}},"byCity":{"New York":{"min":70000,"max":160000,"median":110000},"San Francisco":{"min":75000,"max":170000,"median":120000},"Austin":{"min":60000,"max":130000,"median":90000},"Remote (US)":{"min":65000,"max":150000,"median":100000}},"topSkills":["Technical SEO","Keyword Research","Content Strategy","Link Building","Google Search Console"],"relatedRoles":["content-marketing-manager","growth-marketing-manager"]},{"slug":"performance-marketing-manager","title":"Performance Marketing Manager","category":"performance-marketing","description":"Performance Marketing Managers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models.","bySeniority":{"Junior (0-2 yrs)":{"min":50000,"max":75000,"median":62000},"Mid (2-5 yrs)":{"min":75000,"max":120000,"median":95000},"Senior (5-8 yrs)":{"min":110000,"max":165000,"median":135000},"Lead/Director":{"min":140000,"max":200000,"median":170000}},"byCity":{"New York":{"min":80000,"max":175000,"median":125000},"San Francisco":{"min":85000,"max":185000,"median":130000},"Austin":{"min":65000,"max":140000,"median":100000},"Remote (US)":{"min":70000,"max":160000,"median":110000}},"topSkills":["Google Ads","Meta Ads","Campaign Optimization","Attribution","Creative Testing"],"relatedRoles":["growth-marketing-manager","demand-generation-manager"]},{"slug":"product-marketing-manager","title":"Product Marketing Manager","category":"product-marketing","description":"Product Marketing Managers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement.","bySeniority":{"Junior (0-2 yrs)":{"min":60000,"max":85000,"median":72000},"Mid (2-5 yrs)":{"min":85000,"max":130000,"median":105000},"Senior (5-8 yrs)":{"min":125000,"max":180000,"median":150000},"Lead/Director":{"min":160000,"max":230000,"median":195000}},"byCity":{"New York":{"min":90000,"max":195000,"median":140000},"San Francisco":{"min":100000,"max":210000,"median":150000},"Austin":{"min":75000,"max":155000,"median":110000},"Remote (US)":{"min":80000,"max":175000,"median":125000}},"topSkills":["Positioning","Go-to-Market","Competitive Analysis","Sales Enablement","Customer Research"],"relatedRoles":["growth-marketing-manager","content-marketing-manager","brand-marketing-manager"]},{"slug":"content-marketing-manager","title":"Content Marketing Manager","category":"content-marketing","description":"Content Marketing Managers create the articles, guides, videos, and thought leadership that attract and educate potential customers. They think like publishers, building audiences through valuable content.","bySeniority":{"Junior (0-2 yrs)":{"min":45000,"max":65000,"median":55000},"Mid (2-5 yrs)":{"min":65000,"max":100000,"median":80000},"Senior (5-8 yrs)":{"min":95000,"max":140000,"median":115000},"Lead/Director":{"min":120000,"max":170000,"median":145000}},"byCity":{"New York":{"min":65000,"max":150000,"median":100000},"San Francisco":{"min":70000,"max":160000,"median":110000},"Remote (US)":{"min":55000,"max":130000,"median":90000}},"topSkills":["SEO Writing","Editorial Strategy","Content Distribution","Analytics","Storytelling"],"relatedRoles":["seo-manager","social-media-manager","brand-marketing-manager"]},{"slug":"demand-generation-manager","title":"Demand Generation Manager","category":"demand-generation","description":"Demand Generation Managers build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects, and partner with sales to hit revenue targets.","bySeniority":{"Junior (0-2 yrs)":{"min":55000,"max":80000,"median":67000},"Mid (2-5 yrs)":{"min":80000,"max":125000,"median":100000},"Senior (5-8 yrs)":{"min":115000,"max":165000,"median":140000},"Lead/Director":{"min":145000,"max":210000,"median":175000}},"byCity":{"New York":{"min":85000,"max":175000,"median":125000},"San Francisco":{"min":90000,"max":185000,"median":135000},"Remote (US)":{"min":75000,"max":160000,"median":110000}},"topSkills":["Marketing Automation","ABM","Lead Scoring","Campaign Management","Revenue Attribution"],"relatedRoles":["performance-marketing-manager","marketing-ops-manager","growth-marketing-manager"]},{"slug":"marketing-manager","title":"Marketing Manager","category":"growth-marketing","description":"Marketing Managers oversee marketing campaigns, coordinate teams, and drive business objectives through strategic marketing initiatives. A broad role that spans multiple disciplines.","bySeniority":{"Junior (0-2 yrs)":{"min":50000,"max":70000,"median":60000},"Mid (2-5 yrs)":{"min":70000,"max":110000,"median":90000},"Senior (5-8 yrs)":{"min":100000,"max":155000,"median":125000},"Director":{"min":130000,"max":200000,"median":165000},"VP":{"min":170000,"max":280000,"median":220000}},"byCity":{"New York":{"min":75000,"max":200000,"median":130000},"San Francisco":{"min":80000,"max":210000,"median":140000},"Austin":{"min":60000,"max":150000,"median":100000},"Chicago":{"min":60000,"max":145000,"median":95000},"Remote (US)":{"min":65000,"max":170000,"median":110000}},"topSkills":["Campaign Management","Analytics","Team Leadership","Budget Management","Cross-functional Coordination"],"relatedRoles":["growth-marketing-manager","product-marketing-manager","demand-generation-manager"]},{"slug":"digital-marketing-manager","title":"Digital Marketing Manager","category":"growth-marketing","description":"Digital Marketing Managers oversee online marketing channels including paid search, social, email, and content. They drive digital strategy and measure ROI across all digital touchpoints.","bySeniority":{"Junior (0-2 yrs)":{"min":48000,"max":68000,"median":58000},"Mid (2-5 yrs)":{"min":68000,"max":105000,"median":85000},"Senior (5-8 yrs)":{"min":100000,"max":150000,"median":122000},"Director":{"min":130000,"max":195000,"median":160000}},"byCity":{"New York":{"min":70000,"max":170000,"median":115000},"San Francisco":{"min":75000,"max":180000,"median":125000},"Remote (US)":{"min":60000,"max":150000,"median":100000}},"topSkills":["Digital Strategy","Paid Media","SEO/SEM","Email Marketing","Analytics"],"relatedRoles":["growth-marketing-manager","performance-marketing-manager","seo-manager"]}]}